IELTS Computer-delivered campaign
Scope of work:
Our team collaborated with IELTS to design digital banners for social media promotion as well as Google Display Ad campaigns. These were prepared in different languages and a simple and sharp aesthetic was followed in order to incite a ‘call to action’ from prospective test takers. Since the banner would be used for paid promotions, there was a need to keep them very simple, yet catchy, hence the colour red was chosen.