Every drop counts—collaborating for a circular Hong Kong. A branding and website project dedicated to driving waste reduction.

Brand Creation, Stewardship & Multi-Disciplinary Applications

Environment & Climate / Food & Beverage

Drink Without Waste

Brand Identity Design Mockup Hong Kong - Cheddar Media

Drink Without Waste

Services

Branding & Identity

Digital Products & Websites

Motion & Content Production

Packaging & Print Systems

Objectives

Drink Without Waste set out to unite a diverse coalition of stakeholders around a single, urgent goal: reducing single-use beverage packaging waste across Hong Kong. The initiative required a distinctive and accessible brand identity that could inspire both industry leaders and the wider public. To support its mission, the working group needed a full suite of communication assets—ranging from event materials and brochures to a dynamic, bi-lingual digital platform. The challenge was to create not only a strong, lasting brand, but also a robust CMS website that could serve as a central hub for resources, directories, and ongoing community engagement.

Brand Identity Design Mockup Hong Kong - Cheddar Media

Approach

Cheddar Media began by crafting the core visual identity for Drink Without Waste. Working closely with the Single-Use Beverage Packaging Working Group, we developed the brand from the ground up—designing the logo, establishing the colour palette, and producing comprehensive brand guidelines to ensure clarity and consistency. This identity was applied across all initial launch materials, including event collateral, brochures, the initiative’s first website, and its inaugural report. Our goal was to create a brand that would resonate with both industry stakeholders and the wider public, providing a strong foundation for all communications.

Following the successful rollout of the brand and launch assets, our focus shifted to digital transformation. We led the design and development of a new, larger-scale CMS website, featuring dual directories and full bi-lingual functionality to serve both English and Chinese-speaking audiences. This robust online platform was developed to make resources, participant directories, and project updates easily accessible, positioning the website as the central hub for all Drink Without Waste communications and stakeholder engagement.

Brand Identity Design Mockup Hong Kong - Cheddar Media
Brand Identity Design Mockup Hong Kong - Cheddar Media
Brand Identity Design Mockup Hong Kong - Cheddar Media
Brand Identity Design Mockup Hong Kong - Cheddar Media
Brand Identity Design Mockup Hong Kong - Cheddar Media
Brand Identity Design Mockup Hong Kong - Cheddar Media
Drinkwithoutwaste Brand Identity Design Hong Kong - Cheddar Media
Drinkwithoutwaste Brand Identity Design Hong Kong - Cheddar Media
Drinkwithoutwaste Brand Identity Design Hong Kong - Cheddar Media
Drinkwithoutwaste Brand Identity Design Hong Kong - Cheddar Media
Drinkwithoutwaste Brand Identity Design Hong Kong - Cheddar Media
Drinkwithoutwaste Brand Identity Design Hong Kong - Cheddar Media
Drinkwithoutwaste Brand Identity Design Hong Kong - Cheddar Media
Drinkwithoutwaste Brand Identity Design Hong Kong - Cheddar Media
Website Design Hong Kong - Cheddar Media

Impact

Drink Without Waste has become a highly recognisable brand at the forefront of Hong Kong’s sustainability movement. Its communications, anchored by a comprehensive and user-friendly website, have enabled the working group to engage effectively with government, businesses, NGOs, and the wider public. The digital platform now serves as an essential resource for sharing progress and mobilising action, with the website playing a pivotal role in the campaign’s success. Our collaboration has empowered Drink Without Waste to expand its reach, deepen stakeholder engagement, and drive meaningful, measurable change in reducing beverage packaging waste.

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