Drink Without Waste
Branding & Identity
Digital Products & Websites
Motion & Content Production
Packaging & Print Systems
Drink Without Waste set out to unite a diverse coalition of stakeholders around a single, urgent goal: reducing single-use beverage packaging waste across Hong Kong. The initiative required a distinctive and accessible brand identity that could inspire both industry leaders and the wider public. To support its mission, the working group needed a full suite of communication assets—ranging from event materials and brochures to a dynamic, bi-lingual digital platform. The challenge was to create not only a strong, lasting brand, but also a robust CMS website that could serve as a central hub for resources, directories, and ongoing community engagement.

Cheddar Media began by crafting the core visual identity for Drink Without Waste. Working closely with the Single-Use Beverage Packaging Working Group, we developed the brand from the ground up—designing the logo, establishing the colour palette, and producing comprehensive brand guidelines to ensure clarity and consistency. This identity was applied across all initial launch materials, including event collateral, brochures, the initiative’s first website, and its inaugural report. Our goal was to create a brand that would resonate with both industry stakeholders and the wider public, providing a strong foundation for all communications.
Following the successful rollout of the brand and launch assets, our focus shifted to digital transformation. We led the design and development of a new, larger-scale CMS website, featuring dual directories and full bi-lingual functionality to serve both English and Chinese-speaking audiences. This robust online platform was developed to make resources, participant directories, and project updates easily accessible, positioning the website as the central hub for all Drink Without Waste communications and stakeholder engagement.















Drink Without Waste has become a highly recognisable brand at the forefront of Hong Kong’s sustainability movement. Its communications, anchored by a comprehensive and user-friendly website, have enabled the working group to engage effectively with government, businesses, NGOs, and the wider public. The digital platform now serves as an essential resource for sharing progress and mobilising action, with the website playing a pivotal role in the campaign’s success. Our collaboration has empowered Drink Without Waste to expand its reach, deepen stakeholder engagement, and drive meaningful, measurable change in reducing beverage packaging waste.
Drink Without Waste
K. Chan
Project Officer
I worked with Cheddar Media and I’m so glad I did! They were professional, friendly, and incredibly knowledgeable. Not only did they deliver an amazing website, but they also provided great customer service. Their response time was fast and they made sure to keep me in the loop throughout the entire process. I would highly recommend this website developer to anyone looking to create a website. They do great work and they truly care about their clients.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.