Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.

University Award Branding Hong Kong — HKBU President’s Award

Education

Hong Kong Baptist University

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Hong Kong Baptist University

Services

Branding & Identity

Environments & Experience Design

Objectives

HKBU sought to elevate its staff recognition programme through a unified university award branding approach — creating a consistent brand identity and application for its two existing award schemes in Hong Kong. While the two schemes remain distinct, the shared visual identity aims to establish a unified brand and a compelling visual system that engages staff, enhances the awards’ profile, and ensures clarity and consistency across all communications, both digital and physical.

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Approach

Cheddar Media provided strategic direction and creative leadership to reimagine the award scheme’s brand identity and visual system. We began by crafting a distinctive logo, carefully selecting a colour palette, and developing comprehensive brand guidelines to ensure a cohesive visual language that would work across both award schemes and all communications touchpoints.

For the award’s relaunch, we designed a suite of launch assets—including a key visual for the call for nominations—tailored for both web and email campaigns. Our work ensured that the new President’s Award would have a strong, recognisable presence and that all materials would reflect the values of excellence and unity that HKBU wished to celebrate.

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Impact

The new President’s Award brand identity has provided HKBU with a unified, professional, and engaging visual system that elevates the recognition of outstanding staff performance. The cohesive brand guidelines and launch assets have streamlined communications, making it easier for the university to promote the award and engage both teaching and non-teaching staff. By consolidating the two schemes and introducing a compelling new visual identity, HKBU has strengthened the award’s significance and fostered a greater sense of pride and community among its staff.

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