Stamford American School Kong Kong
Branding & Identity
Digital Products & Websites
Environments & Experience Design
Motion & Content Production
Packaging & Print Systems
Building on a decade-long partnership with Stamford American International School Hong Kong, Cheddar Media was trusted to lead the international school campus design for SAIS HK’s new West Kowloon Senior School. As established brand guardians for the Ho Man Tin Junior School, we were uniquely positioned to extend and evolve the identity for a new chapter — one that would honour the school’s established visual language while speaking directly to a more mature, pre-university audience.
The Senior School’s West Kowloon Campus required a distinct yet connected identity: coherent with the broader SAIS HK brand, but bespoke enough to resonate with older students navigating the IB Diploma Programme and preparing for higher education. This meant developing a variant visual identity — an intentional extension of the core brand, designed to reflect scholarship, ambition, and a sense of independence appropriate for the senior school environment.
Our ongoing brand guardianship relationship gave us an immediate foundation of mutual trust, deep institutional knowledge, and creative alignment. For the Senior School, we developed a variant visual identity specifically designed to resonate with older students — refining the colour palette, typography, and visual tone to feel more considered and aspirational while remaining unmistakably SAIS. The result is a brand extension that works in harmony with the junior school identity without being a copy of it.
Across the West Kowloon Campus, we delivered campus design and environmental graphics — creating immersive, inspiring spaces that reinforce the school’s values and bring the brand to life throughout the built environment. From signage systems and wayfinding to large-scale wall installations and experiential touchpoints, every element was designed to support a seamless educational journey. We also produced a comprehensive suite of communications and digital assets to support the campus launch and ongoing admissions, ensuring families and students experience one coherent Stamford story across both campuses.
The West Kowloon Senior School opened with a brand identity that felt genuinely designed for its students — mature, aspirational, and deeply connected to the values and heritage of Stamford American International School Hong Kong. The seamless visual relationship between the Senior and Junior School identities reinforces the school’s commitment to a connected educational journey, while the campus design creates an inspiring environment where students feel at home, challenged, and proud of their school community.
Stamford American School Kong Kong
L. Olinski
Director, Admissions and Marketing
Have been working with the Cheddar team for a number of years! They produce high quality project outcomes and help to meet rushed deadlines on our end which we really appreciate. Highly recommend!
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