This sustainable seafood Initiative was created by ADM Capital Foundation to educate Hong Kong people on how to make the right choices towards buying and dining on sustainable seafood. Colors, fonts, logo and imagery were created to be modern, relevant and endearing to target markets.
We enjoy a mutually rewarding partnership and friendship with ADM Capital Foundation, that is based on creating consistent positive impact across Asia.
The Foundation, led by Lisa Genasci and her amazing team is impact driven and 100% focused on making change in Asia. Through research, ADM Capital Foundation identifies environmental challenges then works toward solutions across five key areas: marine ecology, water security, air quality, wildlife trade and forestry conservation finance.