TWC Invest
Branding & Identity
Digital Products & Websites
Packaging & Print Systems
TWC Invest sought to elevate its market presence and communicate its distinct investment approach with greater clarity and impact. The goal was to optimise the existing brand, create an official brand guideline, and deliver a cohesive suite of collateral and digital assets that would resonate with both institutional and wholesale investors. Central to this was the development of a responsive, CMS-led website to showcase TWC’s investment strategies, funds, and evidence-based approach.
Together with the partners, we refined and optimised TWC’s brand identity, ensuring it reflected their distinguished investment heritage and pedigree, as well as the company’s core values of clarity, precision, and knowledge. We introduced a light cornflower blue to the colour palette—a nod to horse racing tradition and a subtle signal of high net worth—chosen to resonate with TWC’s sophisticated audience. The orange was carefully adjusted for vibrance, evoking the warmth of a rising sun and maintaining a strong link to the original logo and brand palette.
To ensure consistency and professionalism, we developed an official brand guideline that detailed the logo, colour palette, typography, and visual elements for seamless application across both print and digital touchpoints. Building on this foundation, our team delivered a fully responsive, CMS-driven website, meticulously structured to showcase TWC’s investment strategies, fund information, and unique market insights. The site was optimised for usability and performance, providing an intuitive, engaging experience for clients and investors across all devices.
The revitalised brand identity and official guidelines have brought a new level of professionalism and cohesion to TWC Investments’ communications. The unified collateral suite and dynamic website have empowered TWC to better engage with investors, clearly articulate its value proposition, and support ongoing business development. By partnering with Cheddar Media, TWC has strengthened its position in the market as a forward-thinking, evidence-driven investment manager.
TWC Invest
O. Hereford
Partner & CEO
Working with Cheddar Media has been nothing short of outstanding. Their creativity, professionalism, and holistic approach to design elevated every aspect of our brand- from identity and website to marketing collateral.
The team took the time to truly understand our vision, translating it into a cohesive, impactful brand that reflects our values. Their attention to detail, innovation, and focus on sustainability were remarkable. Seamless from start to finish, Cheddar Media is more than a service provider -they’re a trusted partner. We couldn’t be happier with the outcome.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
