Branding

Environment, Finance, Sustainability
CHEDDAR MEDIA RESPONSIVE WEBSITE

Client:

Sustainable Finance Initiative

Scope of work:

Branding

Sustainable Finance Initiative is a community of investors who believe that capital matters, and is capable of making significant change in the world. By empowering people, policy, practice and product, SFI aims to accelerate Asia’s transition to a sustainable finance hub.

For the branding strategy for this initiative, our team aimed to design a modern and iconic identity for SFI to discover green investment opportunities in South East Asia and China. The design inspiration came from a traditional Chinese Wood Carved window which communicates the idea of ‘Open window, Open opportunities’.