ADM Capital Foundation
Branding & Identity
Digital Products & Websites
Public consultation on nature conservation in Hong Kong has long been fragmented and often inaccessible, with limited opportunity for meaningful participation by the wider community. There was a clear need for an inclusive, engaging platform to bring together diverse voices—students, professionals, retirees, and businesses—to influence government policy and help shape a more liveable, sustainable city for generations to come.
Cheddar Media worked with the team at ADMCF to create a welcoming, accessible brand and digital platform centred around community engagement. We designed a clear, approachable visual identity and an intuitive website, supported by a robust CMS, to make sharing views with the government simple and impactful.
The platform explains where and how to submit feedback, provides useful resources, and ensures everyone can stay informed, respond easily, and have their voice heard. The strategy prioritised inclusivity, practical guidance, and adaptability for future public consultations.
The Speak for Nature platform has transformed how residents engage with nature conservation policy in Hong Kong. The unified branding and intuitive website have broadened participation, making it easy for anyone—regardless of background—to contribute insights, expertise, and opinions. By simplifying the consultation process for the Biodiversity Strategy and Action Plan (BSAP) and championing open dialogue, the platform provided clear guidance and practical resources to support users in preparing and submitting their feedback. This empowered the community to play an active role in shaping a more sustainable and inclusive future for Hong Kong.
ADM Capital Foundation
L. Genasci
CEO (Founding)
I have worked with Heidi over many years. She helped us build the ADMCF web presence and then websites for all partner orgs so there was consistency of feel. Exceptionally creative and hard-working, Heidi has been a critical part of building the ADMCF brand. She has met every deadline set, working quickly and to budget always. She learned the ngo and sustainability world very quickly, understanding the messaging and helping craft the narrative, whether web or report. Heidi and has been an exceptional and honestly irreplaceable partner.
ADM Capital Foundation
S. le Clue
CEO
I have been working with Cheddar Media for about ten years on multiple websites for a variety of initiatives, and on design and layout of multiple reports. They are not only incredibly creative, but are extremely hardworking and will pull out all the stops out to make sure deadlines are met and that we are happy with their work. They are a great team to work with.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
