Positioning Paper

Environment, Sustainability
CHEDDAR MEDIA COLLATERAL DESIGN

Client:

Drink Without Waste

Scope of work:

Print Media

Link:

DWW is an initiative which emphasises on the importance of recycling single-use beverage packaging in order to minimise waste. To help them outline their strategies and actions, and promote the cause to others, a positioning paper was created in the form of an A4 book. It included facts about the impact of continued consumption of plastics in the world, and added solutions in the form of the 4 Rs – Reduce, Redesign, Recover and Recycle. It also included an invitation to join the initiative! Offset printing was facilitated for both the Chinese and English versions of the positioning paper books.