HKCA Po Leung Kuk International School
Branding & Identity
Digital Products & Websites
Packaging & Print Systems
When PLK set out to launch its very first international school — HKCA PLK International School — on the historic HKCA grounds in Tin Hau, Hong Kong, they needed a complete international school branding solution built from the ground up. Cheddar Media was entrusted to craft a brand identity that would honour PLK’s respected heritage while signalling a bold, environmentally focused future for a new generation of learners.
As an authorised IB World School offering the Primary Years Programme (PYP), HKCA PLK shares a commitment to high-quality, internationally minded education — empowering students to become curious, compassionate, and lifelong learners. Our international school branding approach sought to embody this philosophy, blending tradition with innovation and a passion for positive impact.
As an authorised IB World School offering the Primary Years Programme (PYP), HKCA PLK shares a commitment to high-quality, challenging, and internationally minded education—empowering students to become curious, compassionate, and lifelong learners.
Our branding approach sought to embody this philosophy, blending tradition with innovation and a passion for positive impact. Collaborating closely with the founding team, we developed a comprehensive brand identity from the ground up. The logo was thoughtfully designed to nod to PLK’s storied legacy while highlighting the school’s environmental ethos, with inspiration drawn from the bamboo flourishing on the campus grounds. The visual identity was further brought to life through a vibrant colour palette, which was seamlessly integrated into classroom environments and school uniforms.
Brand Creation: Developed a distinctive logo and visual identity, balancing respect for PLK’s heritage with a fresh, eco-conscious perspective inspired by the school’s bamboo.
Brand Guidelines: Authored detailed brand guidelines to ensure clarity and consistency across all touchpoints.
Colour Palette: Created a fresh colour palette, incorporated throughout classrooms and uniforms to foster a cohesive and inspiring environment.
Signage & Environmental Graphics: Designed on-campus signage and wayfinding to bring the new brand to life throughout the school.
Collateral: Produced a suite of branded materials, including admissions packs, stationery, and event collateral.
Website: Designed and launched a responsive, user-friendly website to engage prospective families and support the new school community.
The new brand identity has positioned the school as a confident, unified presence within Hong Kong’s educational landscape. The integration of visual identity, colour, and environmental cues has fostered a strong sense of belonging and pride among students, staff, and families—honouring tradition while embracing a forward-thinking, sustainable vision.
For many years, it has been a privilege to work closely with HKCA PLK International School from its very beginnings, supporting a range of design and website management tasks.
Under the inspiring leadership of Founding Principal, David Priest, the school has flourished. We are proud to align minds and collaborate with heart alongside such a dedicated team, playing a part in building a truly special learning environment.
HKCA Po Leung Kuk International School
D. Priest
Founding Principal
I was hired in 2016 to be the founding Principal of a new international Primary school in Hong Kong. As an educator with over 30 years’ international school experience, establishing the educational aspects of the school was my strength. However, I needed help to promote the new school in the Hong Kong market. From the very beginning, working with Heidi Von Creytz and her team at Cheddar Media was an exceptional experience. Heidi took the time to understand the heritage of both Hong Kong Construction Association (HKCA) and Po Leung Kuk (PLK), as well as our vision for the future of the school, and translated this understanding into a brand identity that still truly captures the spirit of HKCAPLK School today. The attention to detail, creativity, and care that Heidi and her team brought to every aspect – from creating our logo and colour palette, to uniforms, notebooks, signage and our website – was invaluable in helping us establish a strong, unified presence in Hong Kong’s educational landscape. Heidi’s ongoing support, whether through design tasks, website updates and maintenance, or day-to-day creative needs, made Cheddar Media a trusted extension of our school team. We deeply appreciate the collaborative approach, professionalism, and unwavering commitment to sustainability and meaningful impact that Heidi and Cheddar Media brought. Thank you for helping us build a school community that students, staff, and families have been, and still are, proud to be a part of.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
