Branding

Education

Client:

Kings School Canterbury, Shenzhen International

Scope of work:

Branding

With the foray of The King’s School in Canterbury into the city of Shenzhen and the Chinese market, we knew the branding of the educational institution had to be effectively developed to help their smooth transition into a new market. Therefore, our aim was to design a brand identity which was based on the original The King’s School Canterbury but built to fit in the context of the Chinese audience. Overall, the original look and feel was continued and the brand look was designed to be minimal and contemporary.