Branding a new chapter for a historic institution

Branding, Stewardship & Multi-Disciplinary Applications

Education

The Kings School Canterbury, Shenzhen International

King's School Brand Identity Design Hong Kong - Cheddar Media

The Kings School Canterbury, Shenzhen International

Services

Branding & Identity

Digital Products & Websites

Environments & Experience Design

Motion & Content Production

Packaging & Print Systems

Objectives

When The King’s School Canterbury — one of the world’s oldest educational institutions — expanded into Shenzhen, China, Cheddar Media was entrusted with creating a brand identity and comprehensive international school brand guidelines for a campus that would honour its illustrious UK heritage while inspiring a new generation in Asia. The scope extended far beyond identity design: a full launch suite covering brand guidelines, environmental design, multilingual communications, and digital would be required to establish the school in a highly competitive international schools market in China.

From day one, we set out to build a brand for The King’s School Canterbury Shenzhen International that would honour centuries of English heritage while embracing the vibrancy of its new international context in China. Working hand-in-hand with the leadership team, we immersed ourselves in the school’s story, values, and ambitions — translating these into distinctive brand guidelines and a visual identity that feels both timeless and contemporary.

King's School Brand Identity Design Hong Kong - Cheddar Media

Approach

From day one, we set out to build a brand for The King’s School Canterbury Shenzhen International that would honour centuries of English heritage while embracing the vibrancy of its international setting. Working hand-in-hand with the leadership team, we immersed ourselves in the school’s story, values, and ambitions—translating these into a distinctive visual and verbal identity that feels both timeless and contemporary.

We developed comprehensive brand guidelines to ensure consistency at every touchpoint, from signage and digital channels to uniforms and campus environments. To support the school’s launch, our team produced captivating media—including a video that brought the school’s vision and world-class facilities to life for both the grand opening and ongoing enrolment. We designed and delivered a full suite of collateral, outdoor media, and a responsive, multi-lingual website, all crafted to create a warm, unified experience for students, families, and staff—positioning The King’s School Canterbury Shenzhen International as a beacon of tradition, innovation, and excellence for a new era.

Brand Creation: Developed a distinctive visual identity, logo, and brand palette that respectfully referenced the school’s UK roots while resonating with the local context.
Brand Guidelines: Authored a comprehensive brand guideline document to govern all applications, ensuring clarity and consistency across every touchpoint.
Launch Media & Video: Produced engaging video content—showcasing the school’s vision, facilities, and ethos—to support the grand opening and ongoing enrolment efforts.
Signage & Environmental Graphics: Created on-campus signage, blending functional clarity with the school’s visual heritage.
Collateral: Produced a suite of branded collateral, from admissions packs and stationery to guidance for uniforms, school bus and event materials.
Website: Designed and launched a responsive, multi-lingual website, providing an engaging digital experience for prospective families, students, and staff.

King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Website Design Hong Kong - Cheddar Media
King's School Website Design Hong Kong - Cheddar Media
King's School Website Design Hong Kong - Cheddar Media
King's School Website Design Hong Kong - Cheddar Media
King's School Website Design Hong Kong - Cheddar Media
King's School Website Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media
King's School Brand Identity Design Hong Kong - Cheddar Media

Impact

The new brand identity has established The King’s School Canterbury Shenzhen International as a beacon of academic excellence and tradition in its new home. The cohesive suite of communications and environments has enabled the school to launch with confidence, clarity, and a strong sense of belonging—honouring its historic legacy while embracing the future.

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