Zero Emissions Branding Hong Kong — HKJC Zero Emissions Mobility Consortium

Education

The Hong Kong University of Science and Technology

HKUST Brand Identity Design Hong Kong - Cheddar Media

The Hong Kong University of Science and Technology

Services

Branding & Identity

Objectives

The Hong Kong Jockey Club briefed Cheddar Media to develop the brand identity for the Zero Emissions Mobility Consortium — a major sustainability initiative accelerating the transition to zero-emissions transport across Hong Kong.

HKUST Brand Identity Design Hong Kong - Cheddar Media

Approach

Cheddar Media created the Zero Emissions Mobility Consortium brand identity with a progressive, energetic visual system — bold typography, a forward-looking colour palette, and a cohesive identity reflecting HKJC’s commitment to sustainable mobility and environmental leadership.

HKUST Brand Identity Design Hong Kong - Cheddar Media
HKUST Brand Identity Design Hong Kong - Cheddar Media
HKUST Brand Identity Design Hong Kong - Cheddar Media
HKUST Brand Identity Design Hong Kong - Cheddar Media

Impact

The Zero Emissions Mobility Consortium brand identity gave the initiative a distinctive, credible presence — supporting stakeholder engagement, industry partnerships, and HKJC’s communications around sustainable transport in Hong Kong.

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