Brand Creation, Lunch box & vending machine UI

Education / Environment & Climate / Social Impact

The Hong Kong Jockey Club

Packaging Design Hong Kong - Cheddar Media

The Hong Kong Jockey Club

Services

Branding & Identity

Digital Products & Websites

Environments & Experience Design

Packaging & Print Systems

Objectives

Building on the brand identity developed for the HKJC Sustainable Campus Consumer Programme, Cheddar Media was engaged to design the product packaging and vending machine user interface for the programme’s innovative reusable container lending initiative at HKUST. The project required sustainable packaging design that would make the circular system immediately understandable — communicating how students could borrow, use, and return reusable takeaway containers in place of single-use packaging.

Packaging Design Hong Kong - Cheddar Media

Approach

Our design approach extended the programme’s established brand system into physical product and interaction design — creating a cohesive experience from the branded lunch containers through to the vending machine touchscreen UI. The packaging design communicated the programme’s sustainability credentials clearly and attractively, making the reusable containers something students would be proud to carry on campus.

For the vending machine UI, we designed an intuitive, step-by-step interface that guided students through the borrowing and return process with minimal friction — ensuring that choosing the sustainable option felt as easy and convenient as using single-use alternatives. The overall system demonstrated that sustainable packaging design in Hong Kong can be both functional and visually compelling, contributing to real behaviour change at the campus level.

Packaging Design Hong Kong - Cheddar Media
Packaging Design Hong Kong - Cheddar Media
Packaging Design Hong Kong - Cheddar Media
Packaging Design Hong Kong - Cheddar Media
Packaging Design Hong Kong - Cheddar Media

Impact

The container lending system launched at HKUST to strong uptake, with students engaging naturally with both the packaging and the vending machine interface. The seamless design system — from physical packaging to digital touchscreen — showed that sustainable behaviour can be made effortless through thoughtful design. This project stands as a strong proof point for Cheddar Media’s capability in sustainable packaging design and interaction design in Hong Kong.

JCSSC, branding
Packaging Design Hong Kong - Cheddar Media
Brand Identity Design Mockup Hong Kong - Cheddar Media

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