Sustainable Campus Branding Hong Kong — HKJC Sustainable Campus Programme

Education / Environment & Climate / Social Impact

The Hong Kong Jockey Club

Jcscc Brand Identity Design Hong Kong - Cheddar Media

The Hong Kong Jockey Club

Services

Branding & Identity

Environments & Experience Design

Objectives

The Hong Kong Jockey Club engaged Cheddar Media to develop the brand identity and environmental design for its Sustainable Campus Consumer Programme — a Hong Kong-wide sustainability initiative designed to empower university students to adopt more sustainable consumption habits on campus. The programme needed a brand that would engage a young student audience, communicate its environmental mission with clarity and energy, and sit comfortably within the broader campus environments where it would be activated.

Jcscc Brand Identity Design Hong Kong - Cheddar Media

Approach

Our sustainable campus branding approach was rooted in accessibility and impact. We developed a distinctive identity that could resonate with students — energetic, purposeful, and visually engaging — without feeling preachy or institutional. The visual system was built around the programme’s core themes of sustainability and positive action, using a considered colour palette, bold typography, and an illustration approach that brought the programme’s messaging to life in a relatable way.

The identity was then applied across a comprehensive suite of environmental design and branded materials — including campus signage, programme collateral, event materials, and on-campus activations. Working in close collaboration with the HKJC team, we ensured the brand maintained consistency across multiple university campuses throughout Hong Kong, creating a recognisable and impactful presence wherever the programme was activated.

Jcscc Brand Identity Design Hong Kong - Cheddar Media
Jcscc Brand Identity Design Hong Kong - Cheddar Media

Impact

The Sustainable Campus Consumer Programme launched with a brand that resonated immediately with its student audience — energetic, purposeful, and impossible to ignore on campus. The environmental design and campaign materials created genuine visibility for the programme across multiple Hong Kong universities, contributing to a measurable shift in student awareness and participation in sustainable consumption behaviours.

JCSSC, Lunch box & vending machine UI
Brand Identity Design Mockup Hong Kong - Cheddar Media
Brand Identity Design Mockup Hong Kong - Cheddar Media

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