Prospectus & Admissions Collateral Revamp

Education

Harrow International School

Harrow International School Brand Identity Design Mockup - Cheddar Media

Harrow International School

Services

Branding & Identity

Packaging & Print Systems

Objectives

Harrow International School Hong Kong partnered with Cheddar Media to revamp and produce a complete suite of admissions and communications materials — a full international school admissions brochure design project covering flagship prospectuses through to targeted brochures, event collateral, and campaign support. The goal was clear: create a premium, coherent set of publications that reflected Harrow’s standards, strengthened clarity for families, and supported the admissions team with tools that work across channels.

Admissions materials do a lot of heavy lifting. They must communicate academic excellence and pastoral care, convey community and culture, and help prospective families quickly find what matters most — all while maintaining brand integrity and a premium feel. Harrow’s suite had grown over time, and the opportunity was to bring everything into a more unified, contemporary, and highly readable system — one that could be extended as new requirements emerged.

Harrow International School Brand Identity Design Mockup - Cheddar Media

Approach

Our approach began with alignment. Before any design work, we partnered with the Harrow team to clarify the key narratives prospective families need to understand early, establish a clear information hierarchy across year groups and entry points, and map how each piece would be used across open days, tours, email follow-ups, website downloads, and print. This ensured the final suite wasn’t just beautiful — it was genuinely useful. From there, we designed a cohesive publication system: a consistent visual and layout language that could scale across multiple documents while allowing each piece to serve a distinct purpose. We introduced a clear typographic hierarchy for fast scanning, a grid system that supports both storytelling and information density, a refined approach to imagery, captions, and callouts, and a consistent set of components such as section openers, programme highlights, quotes, statistics, and infographics.

With the system established, Cheddar Media collaborated with Harrow to revamp, design, and produce a full suite of collateral — including flagship school prospectuses, admissions brochures, programme and year-group communications, and supporting materials for events, tours, and campaign moments. Across every piece, we focused on consistency, clarity, and a premium finish, ensuring families experience one coherent Harrow story, regardless of which document they encounter first. Finally, we managed the detail that makes complex publication suites succeed. Through careful version control, meticulous quality checks, and production discipline, we ensured clean and consistent formatting across documents, accurate alignment of styles and components, and outputs that were ready for both print and digital use — creating a system the school can confidently maintain and extend.

Harrow International School Brand Identity Design Mockup - Cheddar Media
Harrow International School Brand Identity Design Mockup - Cheddar Media
Harrow International School Brand Identity Design Mockup - Cheddar Media
Harrow International School Brand Identity Design Mockup - Cheddar Media
Harrow International School Brand Identity Design Mockup - Cheddar Media
Harrow International School Brand Identity Design Mockup - Cheddar Media

Impact

This was a true collaboration. Working closely with the school, we aligned on messaging priorities, audience needs, and the practical realities of admissions timelines — then translated that into a design system that could flex across formats while staying unmistakably “Harrow”.

The result is a refreshed suite of admissions and communications materials that:

  • Presents Harrow with clarity, confidence, and warmth
  • Creates a consistent experience across print and digital touchpoints
  • Supports the admissions team with flexible, fit-for-purpose assets
  • Establishes a scalable foundation for future collateral

We’re proud to have partnered with Harrow International School Hong Kong on work that sits at the intersection of brand, design craft, and real-world usability — helping the school communicate what makes Harrow exceptional.

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