ADM Capital Foundation
Branding & Identity
Eat Without Waste commissioned Cheddar Media to develop its campaign brand identity — creating a bold, engaging visual system for a Hong Kong initiative raising awareness of food waste and inspiring sustainable consumption behaviours.
Cheddar Media designed the Eat Without Waste brand identity with an energetic, accessible aesthetic — bright colours, bold typography, and a clear graphic language making the campaign’s sustainability message approachable and shareable across Hong Kong.
The Eat Without Waste brand identity gave the campaign a distinctive, memorable presence in Hong Kong’s sustainability landscape — supporting public engagement, media coverage, and the initiative’s goal of reducing food waste through community action.
ADM Capital Foundation
L. Genasci
CEO (Founding)
I have worked with Heidi over many years. She helped us build the ADMCF web presence and then websites for all partner orgs so there was consistency of feel. Exceptionally creative and hard-working, Heidi has been a critical part of building the ADMCF brand. She has met every deadline set, working quickly and to budget always. She learned the ngo and sustainability world very quickly, understanding the messaging and helping craft the narrative, whether web or report. Heidi and has been an exceptional and honestly irreplaceable partner.
ADM Capital Foundation
S. le Clue
CEO
I have been working with Cheddar Media for about ten years on multiple websites for a variety of initiatives, and on design and layout of multiple reports. They are not only incredibly creative, but are extremely hardworking and will pull out all the stops out to make sure deadlines are met and that we are happy with their work. They are a great team to work with.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
HKIA Net Zero Carbon Pledge — Branding & Website
Net Zero by 2050 — impact-driven branding and digital for a greener future, a decarbonisation project.
HKIA Net Zero Carbon Pledge — Branding & Website
Net Zero by 2050 — impact-driven branding and digital for a greener future, a decarbonisation project.
