Branding

Environment, Sustainability

Client:

Drink Without Waste

Scope of work:

Branding

Drink Without Waste is an environmental initiative that aims to spearhead a sustainable method of waste management for single-use beverage packaging. A strong emphasis on the 4 Rs – Reduce, Redesign, Recover and Recycle form the core of their operations.

Our team developed a visual identity for this initiative by using an optimal combination of colours and fonts. The primary colours of the logo – blue and the green, indicate the environmental focus of the initiative. The highlighted word ‘waste’ for both the Chinese and English parts of the logo outlines how DWW intends to convert this waste for an environmentally beneficial objective, hence green.