Branding

Finance, Food, Sustainability

Client:

Cibus Fund

Scope of work:

Branding

Cibus Fund, was formed by ADM Capital Europe in 2017.

The Fund focuses on equity, protected equity and equity-linked debt investments in European and Australasia (lesser focus on USA and Canada) food chain companies that can increase returns at home and in high-growth developing markets. Adding value through improving portfolio company management, governance, financing, food safety, sustainability and rapid adoption of international best practices and technologies is at the Fund’s core.

Our role was to create a relevant and meaningful brand identity for the new fund, ensuring that it synergises across ADM Capital’s greater brand portfolio (from parent brand level, through suite of funds to Foundation).

We created various brand assets including a responsive website and various collateral items, including name cards, letter head, powerpoint template and offline print assets.