ADM Capital Foundation
Branding & Identity
Digital Products & Websites
Choose Right Today commissioned Cheddar Media to design and build its website — creating a digital platform for the sustainable seafood advocacy initiative, making it easy for Hong Kong consumers and businesses to make informed, ocean-friendly seafood choices.

Cheddar Media designed the Choose Right Today website with a fresh, consumer-friendly aesthetic — intuitive navigation, clear sustainability information, and a visual identity making the platform’s seafood guides accessible and engaging for Hong Kong diners and hospitality businesses.




The Choose Right Today website gave the sustainable seafood initiative a clear, trustworthy digital platform — supporting consumer education, business engagement, and the initiative’s goal of promoting responsible seafood sourcing across Hong Kong’s food and hospitality sector.
ADM Capital Foundation
L. Genasci
CEO (Founding)
I have worked with Heidi over many years. She helped us build the ADMCF web presence and then websites for all partner orgs so there was consistency of feel. Exceptionally creative and hard-working, Heidi has been a critical part of building the ADMCF brand. She has met every deadline set, working quickly and to budget always. She learned the ngo and sustainability world very quickly, understanding the messaging and helping craft the narrative, whether web or report. Heidi and has been an exceptional and honestly irreplaceable partner.
ADM Capital Foundation
S. le Clue
CEO
I have been working with Cheddar Media for about ten years on multiple websites for a variety of initiatives, and on design and layout of multiple reports. They are not only incredibly creative, but are extremely hardworking and will pull out all the stops out to make sure deadlines are met and that we are happy with their work. They are a great team to work with.


HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.