Scope of work:
In September 2016, ADM Capital Foundation launched ChooseRightToday.org as the nexus for their sustainable seafood campaign work.
The site contains important information on what it means to purchase sustainably, eco labels and species we can still consume, as well as those we should avoid. It also covers the major branded supermarkets and a wide selection of restaurants.
The Choose Right Today initiative’s key agenda and purpose is to partner with like minded NGOs and companies in order to educate consumers on sustainable seafood choices in Hong Kong.