Scope of work:
We were involved with the branding of End Wildlife Crime and developing a visual identity for the initiative. We aimed to highlight the subjects of the sustainability efforts of our client – wildlife.
The logo was designed to directly translate to their mission: take out the crime, highlight wildlife animals’ preservation. Considering the majority of their endeavours are legislative, we were inspired by crossed out legal documents. The colour yellow was selected for its vibrancy, as well as cognitive relation to alertness.