Scope of work:
We were tasked to modernise and optimise Amaretto Foods (now Amaretto Almonds)’s logo and visual identity. We opted for colors that speak to the natural terroir of Amaretto’s orchards in Australia. Maintaining a sound balance between corporate and agricultural/ farming was important, in order to keep things professional, relevant and meaningful to a broad spectrum of eyeballs. A simple, clean font was selected and a kernel visual was included that nods to the core product.