ADM Capital Foundation
Branding & Identity
Digital Products & Websites
As an environmental foundation, ADM Capital Foundation (ADMCF) seeks to understand the evolving relationship between environmental and economic systems, using these insights to protect biodiversity, conserve natural resources, and build long-term resilience. The Foundation collaborates with a diverse range of partners—including government, academia, civil society, business, and the public—to promote innovative practices and policies that drive meaningful change. A core challenge is to achieve significant, sustainable impact by developing and delivering effective communications that shift attitudes and inspire action across sectors.
As the Foundation’s work has evolved and expanded, so too has the need for a cohesive, adaptable brand identity and communications strategy that can keep pace with new research, initiatives, and advocacy campaigns. The ongoing challenge has been to maintain clarity, consistency, and credibility across a diverse and growing portfolio of projects, while authentically reflecting the Foundation’s mission, values, and evidence-based approach.
Today, ADMCF continues to play a leading role in catalysing change through partnerships, research, and strategic communications. The Foundation’s vision is to inform, inspire, and empower stakeholders—from policymakers to the public—to create a more sustainable and equitable future for Asia.
Over more than 10 years, Cheddar Media and ADM Capital Foundation have built a trusted partnership—a working friendship grounded in creative collaboration, strategic thinking, and open communication. Together, we have optimised the Foundation’s logo and brand identity to ensure ongoing relevance and impact as ADMCF’s work has developed. Our collaboration has produced numerous brands and websites for key initiatives and alliances, supporting the Foundation’s evolving mission.
Together, we have evolved their brand, developed multiple strategic iterations of the Foundation’s website and created inspiring, action-driven brands and digital platforms for key initiatives. We have designed and produced multiple research reports, annual reports, and impactful presentations and media-all dedicated to advancing ADMCF’s mission and amplifying positive impact.
ADMCF’s brand is recognised for its clarity, relevance, and meaningful design. Each project is delivered with a focus on accessibility and visual storytelling, ensuring that complex research and advocacy are transformed into engaging, credible communications. From campaign identities to digital platforms and thought leadership materials, every touchpoint consistently reflects ADMCF’s pioneering spirit, collaborative ethos, and unwavering commitment to positive change. Above all, the Foundation’s work continues to drive measurable impact—advancing awareness, influencing policy, and inspiring collective action for a more sustainable future. To learn more about ADMCF and their important work, please explore their latest Annual Report or visit their website.
ADM Capital Foundation
L. Genasci
CEO (Founding)
I have worked with Heidi over many years. She helped us build the ADMCF web presence and then websites for all partner orgs so there was consistency of feel. Exceptionally creative and hard-working, Heidi has been a critical part of building the ADMCF brand. She has met every deadline set, working quickly and to budget always. She learned the ngo and sustainability world very quickly, understanding the messaging and helping craft the narrative, whether web or report. Heidi and has been an exceptional and honestly irreplaceable partner.
ADM Capital Foundation
S. le Clue
CEO
I have been working with Cheddar Media for about ten years on multiple websites for a variety of initiatives, and on design and layout of multiple reports. They are not only incredibly creative, but are extremely hardworking and will pull out all the stops out to make sure deadlines are met and that we are happy with their work. They are a great team to work with.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
HKBU — President's Award Branding
Celebrating excellence, uniting achievement—a branding project for HKBU President’s Award.
