ADM Capital Foundation
Corporate & Sustainability Reporting
For the tenth consecutive year, ADMCF entrusted Cheddar Media with the design and production of its annual report. The challenge for 2024 was to reflect the Foundation’s deep roots in nature-based solutions while embracing the digital advances shaping our world. The report needed to communicate complex, interconnected themes of biodiversity, climate resilience, and systemic financial reform, while staying true to ADMCF’s established identity and values. The brief called for a creative approach that would resonate with both long-standing supporters and new audiences invested in the future of nature. An ode to the year of the snake.
In close partnership with ADMCF, Cheddar Media developed a hybrid creative direction for this year’s report. We designed a unique cover that visually blended bespoke illustration with AI-generated elements, symbolising the intersection of tradition and technological progress. The use of impactful photography throughout the report continues to inspire and bring reality forward in ADMCF’s brand ethos—speaking directly to their real-life work and tangible impact on climate and environmental themes. This approach set the tone for the entire publication, reflecting both the Foundation’s established identity.
Throughout the report, we typeset and structured content to clearly communicate the Foundation’s mission—“Investing in Nature’s Return”—and the year’s focus on biodiversity, climate resilience, and innovative financial solutions. Our team curated impactful imagery and graphics to spotlight overlooked natural allies, such as mycorrhizal fungi, and illustrated stories of ocean research, wildlife protection, and the dismantling of illegal trade networks. By weaving together digital advances and grounded storytelling, the publication balances forward-thinking vision with ADMCF’s authentic roots.
The 2024 ADMCF Annual Report stands as a testament to nine years of creative collaboration and shared purpose. The hybrid cover and dynamic layout captured the evolving spirit of the Foundation—honouring its legacy while embracing new tools and ideas. The report’s accessible design, clear narrative, and compelling visuals effectively highlighted the urgent intersection of biodiversity and climate action, earning positive feedback from stakeholders and partners. As climate and biodiversity crises deepen, the publication reinforces ADMCF’s commitment to restoring balance and investing in nature’s return, setting a new standard for innovative, mission-driven reporting.
ADM Capital Foundation
L. Genasci
CEO (Founding)
I have worked with Heidi over many years. She helped us build the ADMCF web presence and then websites for all partner orgs so there was consistency of feel. Exceptionally creative and hard-working, Heidi has been a critical part of building the ADMCF brand. She has met every deadline set, working quickly and to budget always. She learned the ngo and sustainability world very quickly, understanding the messaging and helping craft the narrative, whether web or report. Heidi and has been an exceptional and honestly irreplaceable partner.
ADM Capital Foundation
S. le Clue
CEO
I have been working with Cheddar Media for about ten years on multiple websites for a variety of initiatives, and on design and layout of multiple reports. They are not only incredibly creative, but are extremely hardworking and will pull out all the stops out to make sure deadlines are met and that we are happy with their work. They are a great team to work with.
ALBA IWS — Sustainability Report 2024/25
Data to Impact — sustainability reporting for a circular future. Treasuring raw materials.
ALBA IWS — Sustainability Report 2024/25
Data to Impact — sustainability reporting for a circular future. Treasuring raw materials.
