ADM Capital Foundation is an organisation that aims towards investing in change and promoting equity and environmental conservation in Asia towards a sustainable and inclusive future for people and our planet. Their branding followed a minimal palette of the shades of green and blue to indicate a progressive image. Various elements were incorporated in the logo including a symbol and text, which could be used in different ways in accordance with differing contexts. The symbol was used as a design motif and incorporated in all branding initiatives and alliances to maintain synonymity.