Branding

Environment, Finance

Client:

ADM Capital

Scope of work:

Branding

Established in 1998 during the Asian Financial Crisis, ADM Capital initially focused on distressed debt opportunities across the region. As Asian economies rebounded, ADM Capital shifted focus to financing growth, cross border transactions, acquisitions and special situations opportunities across the region. The visual identity of ADM Capital was designed by our team to highlight that it is the parent brand for a lot of different funds and foundations. Therefore, it was important to support the hierarchy. The minimal logo that we designed was versatile and could be against a variety of backgrounds.