Creativity always bleeds from the touch of inspiration

Creating responsive websites and optimisation strategies, everyday!

The Wan Chai WEB DESIGN and DIGITAL ENGAGEMENT company, driven by performance. We work to deliver cost Effective, UX led Consumer Interactions and Experiences that result in ENHANCED CONVERSION, YIELD and RETENTION rates. We provide robust online foundations and strategies to clients, so they may best leverage the internet for relevant engagement and growth within their defined target markets.


Internet Marketing

      • Robust Digital Media Framework
      • Global Publisher Network
      • Performance Driven Lead Gen
      • opt-in Email Marketing Contacts

Optimise Online

      • Internet Strategy
      • Target Market Segmentation
      • Website /interface optimisation
      • Engagement & ROI analytics

Web Technology Adoption

      • Open Source Consulting
      • Website Analytics
      • Application Development
      • Flat UX Design and Responsive Websites



That Deliver

We create awesome, relevant, modern and cost effective websites, prepared for digital marketing engagement and ROI, designed to deliver on a defined action.

That Tell

Detailed analytics are provided for the purpose of website traffic, user engagement and digital marketing campaign ROI visibility and performance.

That Sell

We offer a complete ecommerce consultancy service to online store owners, covering all aspects of online and offline business considerations.

That are Responsive

With the growth of mobile device uptake and importance of ‘usability’ we build responsive websites that are viewable across varied devices and screen sizes.

Providing clients with an online foundation that is digital marketing engagement and SEO ready is at our core, and we do this with the primary focus of maximising ROI potential and overall campaign performance from the very outset.


Cheddar Media is a digital strategy and lead generation first company, providing enhanced online foundations to brands and companies, so they may best leverage online for relevant engagement and growth within their defined target markets.

Professional Recommendations

  • Heidi and her team at Cheddar Media have designed my website for Destination Deluxe and it was an absolute joy to work with them. Heidi is enthusiastic about her work, and she’s extremely knowledgeable in web design and can turn around a project very quickly. Heidi’s energy is contagious and motivational, making it a truly fun experience. I’ve already recommended Cheddar Media to a number of my friends, and I hope to work with them again in the near future.

    — Vivienne Tang, #Legend —
  • To say I’ve had some bad experiences with web designers is an understatement. Working with Cheddar Media has restored my faith that they are not all tech heads that don’t deliver. Heidi and her team are not only the most professional web designers, they are not only web designers. They are graphic designers, user experience experts, online presence managers … and they build beautiful websites that work. My project was complicated and we took our time to get it just right and Heidi has been super patient and committed to seeing it through to the end. I couldn’t be happier with the end result and will be using Cheddar Media for all ongoing updates and cannot recommend highly enough.

    — Ruth Benny, Top Schools Hong Kong —
  • Heidi and her team at Cheddar Media are at the cutting edge of the fast paced world of web design, digital marketing, SEO and all aspects of that ilk. Not only are they product experts, but are also dynamic, tenacious and brilliant to be around. I personally found their energy contagious and motivational. I have worked with Heidi on a number of projects over the years and would highly recommend her and her teams work. It would be a pleasure to work with her again and I wish her and her company every success.

    — Sara Brunelle, Money Makers Inc. Hong Kong —
  • What to say about Cheddar Media? Wonderful work! What to say about Heidi? I have just read her profile on LinkedIn to make sure I give her my best description of professionalism and creative person. To be honest Heidi is everything she described herself as, creative, a marketer, passionate about her work, engaging and much more, she is brilliant! Heidi has a good sense of reading people’s minds and really with her experience find out what do we need! Her work was beyond excellent, she has done much more than I expected and we really created a good connection. Heidi had worked in many projects which gave her a unique touch and business development skills. Every little task was done careful and on time, I just want to thank you dear Heidi for all your help, tips and patience! Definitely recommend Cheddar Media – Outstanding!

    — Priscila Romeiro, Paleo Taste Hong Kong —
  • I worked with Heidi to set up a website for my debut Hong Kong thriller, “Hard Underwriting”. Heidi was most helpful with her recommendations on both design and implementation. She was knowledgeable, responsive, patient and enthusiastic and I am very happy with the result. I have no hesitation in recommending Heidi to fellow writers or to provide services to professionals in other industries.

    — Philippe Espinasse, P&C Ventures Limited —
  • Heidi is a rare commodity in that not only does she have the technical know-how to build a web-site from scratch but she also has the creative vision and design aesthetic to give really solid advice on the overall look and feel of the site. Her personable manner and attention to detail enable her to get right to the essence of what the client is looking for before she takes on the assignment. Heidi is one of the most hard-working people I know and endeavours to deliver that extra 110% to all her clients. Her work, as can be attested by her portfolio, is of the highest standard and she delivers everything on time and above expectations.

    — Catherine Preston, Catherine Preston Jewellery Design —
  • It’s so refreshing to work with a web developer who knows style and digital marketing. Heidi’s craftsmanship is a rare commodity, her input is invaluable, and her energy is stronger than Red Bull. Our website launch was on time with a strong brand message – perfect.

    — Diane van Zwanenberg, Coconut Matter Ltd —
  • I’ve worked with a lot of great web designers, usability specialists, managers and creative directors over the years. Heidi is the best! Our organization has worked with Heidi for several projects now, from company presentation online to digital strategy and ecommerce website design and creation. Heidi is a creative individual with excellent system knowledge and experience, She has contributed a great deal to our website projects, providing sound and engaging e-marketing insights, and always productively completes tasks within a short period. In addition, Heidi is very hands on and has shown us that she is passionate for each of the projects that we have given her. She is great person to work with. She is very effective and multi-talented, I am sure that her service will be a great asset to any organization that wants to leverage online for business success. She is always very engaged in her work and willing to help. A very pleasant person to work with.

    — Chienie Tsai, Caty Hong Kong —
  • I was in the market of changing websites and servers and was fortunate enough to have been recommended to Heidi at Cheddar Media. It was refreshing to have one to one contact with someone who was willing to create something unique for me rather than some company just giving me a template and being another number in a line. Heidi and I skyped and one thing noticed immediately was how attentive and straight forward she was with me with everything. We talked for well over an hour about concepts and within 48 hours Heidi had a concept drafted for me to look at. Simply, mind blowing! Fresh, modern and sleek which was more than I was looking for. The service did not stop there. After the initial design, Heidi was very thorough in sorting out what I really wanted from my site. There were recommendation on incorporating social media, online booking systems and blogs. All of which were talked about and researched and never pushed in a sales manner which was very refreshing. After completion, Heidi checked in with me on regular intervals to ensure everything was running smoothly even after the handover. Something I simply never received from other companies. Heidi simply provides you with what you need and truly works for you. If you are looking for a change, something unique or need guidance on how to get your site working for you then look no further. Cheddar Media is what you are looking for. Thanks again!!!

    — Peter Williams, Soul Point Holistics —
  • I am extremely happy with the work that Heidi from Cheddar Media has done for me. I couldn’t have asked for more. Heidi managed to express what my business is about in a clear visual way and made my website very easy for other people access. I have received many compliments and my business has greatly benefited from her work. Heidi is not only extremely thorough and puts her heart and soul into her projects, she also really cares about her clients and their business and wants to make sure you have a website that you are happy with and that works for you. Heidi has a great eye for details, understands business and is a marketing strategy genius. All these qualities are hard to find in just one person. I feel very lucky to have come across her talents.

    — Nathalie Sommer, Sommer Life —
  • Heidi has the perfect blend of technical know-how and creative spirit. She truly cares for her client’s vision and has both the understanding and the insight to bring together essential elements necessary for success. Cheddar Media over delivers on their promises and consistently goes over and above whatever is expected of them. There is a marketing mastermind behind this company, known only to it’s select clients. We’re looking forward to the continuation of a very dynamic and rewarding relationship with Heidi and Cheddar Media and can’t even wait for the next step and the next and the next!

    — Kim Chamberlain, Zifa & Co. —
  • Praises to Heidi’s work ethics and professionalism! Working with Heidi has been a real pleasure. She has been there for every detail and made it a very positive experience for me. She has been attentive to website development details, sensitive to mutual goals and the integration of ideas; and been approachable and reachable when needed. I am extremely pleased with her work and her level of professionalism.

    — Lori Chau, Four Pillars Counselling Hong Kong —
  • Heidi helped us build our WordPress-based website and delivered a good initial product within budget, despite a very tight timeframe and WordPress template limitations. Issues were either always resolved quickly or an appropriate workaround suggested. Heidi is very responsive, always available to help and open to our ideas, which makes it an easy collaboration.

    — Trish Yap, Bikini Fit Hong Kong —
  • Heidi has a great ability to transform ideas and features into a very stylish and well accessible website. Creative, communicative, working within the schedule and motivated to go several steps “beyond” in order to make the customer happy. I can certainly recommend Cheddar Media for your appealing and creative website.

    — Simone Nijsen, Villa Aamisha, Indonesia —
  • There are very few people in the world who are purely ambitious and multi-talented, they are always ready to go extra mile for learning and becoming an expert in multiple skills. Heidi is one of those immensely talented professionals. She is a highly skilled Digital Marketing expert and has a proficient T-Shaped web marketing skill set. Not just that she is an exceptional UI/UX designer whether you want it for web applications or mobile applications she is simply amazing in her creativity. It has been a great experience working her so far and I am sure it will remain same just because she is really talented, cooperating, friendly and most of all a very good human being.

    — Fawad Zia Siddiqui, Meritocracy —
  • I worked with Heidi many years ago, but also recently Heidi worked on a project for me providing me with sound business recommendations. Heidi doesn’t leave any stone unturned, she can evaluate a situation from afar and deliver beyond expectations. She puts in her best effort no matter what.

    — Allison Cairns, —
  • Heidi is ideally placed to provide expert advice to any organization and individual looking to capitalize on online opportunities using social media. She is personable, intelligent and thorough and I would recommend her highly as a consultant.

    — Michael McQueen, The Nextgen Group —
  • Heidi assisted FIA to create a blueprint for our new website – great at concepts and identifying relevance.

    — Chris McMillan, Fundraising Institute Australia —
  • Heidi has a great personality and is very creative. She is conscientious and has worked very hard to achieve the best results for us each and every time. She’s always triumphant, which can be especially seen with the extra challenging tasks that I have given her over the years that we’ve been working together. Her enthusiasm is so vibrant that she makes everything seem possible, which helps us to conquer difficult campaign led situations.

    — Yvonne Nguyen, Readers Digest —
  • Heidi is very professional in her work and always on top of things. She is without a doubt one of the most proactive people I have worked with and a very inspiring individual! It was been a pleasure to work with her and would not hesitate to recommend her!

    — Diogo Soares de Albergaria, Adconion —
  • Heidi is a committed and proud professional whose passion for her industry shines through in many ways over and above her service delivery. Within the not for profit sector Heidi is regarded as a leader among those who aspire to the top. Her technical knowledge and application can be relied upon as can her advice. As an “early boomer” I find that it is individuals such as Heidi who enable me to keep at the top of my game. I am very happy to recommend Heidi and her business to anyone who wishes to lead their market. Take her advice and act with confidence. As Heidi says; it’s all about the Cheddar!

    — Mark Hindle, Diabetes Australia —
  • Heidi is a leader in the field of email marketing. Her responses to briefs are first class. They are always detailed, researched and thorough. I unconditionally recommend her services to you. Heidi, as a person, is one that you can trust. The same can be said in business

    — Frank Restuccia, —
  • It was a pleasure to work together with Heidi. Heidi is a precise, independent and multi-skilled perfectionist. Careful, motivated, deadline oriented and self motivated person, a person you can trust when you want to be sure that important tasks will be completed in a systematic and precise way. Experienced leader. For Heidi the job is always the most important thing to do. Heidi was a fantastic person to work with. Very good and deadline oriented, has no problem to work hard when necessary. Makes the impossible possible.

    — Robert Lee, Axciom —
  • Heidi is one of those rare individuals that lives and works through passion. On first meeting Heidi, I was very impressed with the manner in which she represented her company, her subject matter expertise and her ability to truly listen to my company’s needs. As a provider of any services Heidi would represent I believe you would be very impressed and satisfied with her execution and need to deliver on time and on budget.

    — John Bedwany, The Database Dept —
  • It has been a pleasure working alongside Heidi. Her commitment and knowledge of the list marketing industry adds value to all of my direct marketing campaigns. Heidi has excellent planning and management skills in both strategic and tactical campaigns. To top it off she has a cheerful and positive personality which makes it a delight working with her!

    — Nita Sreedharan, WPS Financial Group —
  • Heidi’s commitment to understanding our business was critical to our on going customer service success.
    Heidi is a proactive business partner with greater attention to deal, a willingness to drive performance and an understanding of the big picture.

    — Mark Skrzypiec, CABAC —
  • Heidi is the consummate professional. She is 100% customer focused & is always courteous, helpful & efficient.

    — Janette Santin, Smart Health Australia —

Some awesome companies with whom we’ve partnered over the years

We are a results and customer service centric organisation, driven by long term partnerships with clients and digital publishers.

What makes content engaging is relevancy. You need to connect the contact information with the content information.

— Gail Goodman —

Contact us!

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+852 9015 9525

Nam Wo Hong Building
Level 3, 148 Wing Lok Street

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Faster Website Speed Just Got Real Welcome to our CDN

The number one reason for joining our CDN is to improve website user experience in terms of speed, and as we know – speed matters! Ensuring a consistent experience for your visitors is crucial, no matter where they are located. 



​Performance, reliability and bandwidth are major factors for online service providers that directly impact profitability and customer satisfaction.

Speed Increase

Our Global Content Distribution (CDN) Network speeds up websites. Sites that join our CDN notice speed increases of up to 70% compared to prior.

Improved User Experience

Websites in the CDN, notice a decline in bounce rate (users hitting the back key) Furthermore, we we see increases in page-views and numbers of pages viewed per user, confirming that a fast site is directly linked to improved user experience.

Crash Resistance

The CDN allows website owners to distribute the load to multiple global servers instead of having 100% traffic to a primary server, thus making it less likely to crash.

Improvement in SEO

Google has clearly stated that faster sites tend to rank higher in Search Engines.

The Cheddar Media CDN leverages premium global data centres with best-in-class hardware for increased speed and reliability. This means that Cheddar Media clients are now able to load their website pages much faster than the industry norm.


CDN is short for Content Delivery Network which is a network of servers that deliver cached static content from websites to users based on the geographic location of the user. It is essentially a network of geographically dispersed servers. Each CDN node (also called Edge Servers) caches the static content of a site like the images, CSS/JS files and other structural components.

The majority of an end-user’s page load time is spent on retrieving this content, and so it makes sense to provide these “building blocks” of a site in as many server nodes as possible, distributed throughout the world.

When a user requests your site, the node closest in proximity to user will deliver the static content, ensuring the shortest distance for the data to travel (reduced latency), therefore providing the fastest site experience.

Your web host’s server is located at a central location – let’s say Houston, TX, for the purpose of this example. This means that every user on your website is accessing this one server to view your website.

When you use a CDN, your static content is cached and stored on all of these servers. Static content includes images, stylesheets (css files), Javascripts, Flash, etc. So, now when a user visits your site, the CDN technology redirects them to the closest server to their location (for example in Hong Kong, if the user is in China). If a user in England tries to access your site, then they will be redirected to the closest server, in London.

YES! No matter which country your users are trying to access your website from, they will be redirected to the closest server to their current location. This limits the number of internet hops needed to transmit the static files to your end user.

A user’s proximity to your website’s server has an impact on load time. By deploying your content across multiple geographically dispersed servers, you can make your pages load faster from the user’s perspective. This is when CDN comes in handy. In simple words, the closer the CDN server is to where your user is, the faster the user gets the content.

Please see our GLOBAL CDN SERVER LOCATIONS list of server locations below. China is serviced via the Hong Kong, SAR server location.

CDNs not only ensure a faster experience to your users, but they also help to prevent site crashes in the event of traffic surges – CDNs help to distribute bandwidth across multiple servers, instead of allowing one server to handle all traffic. It’s not unusual to see a website that experiences periods of high volume of traffic to become overloaded, which can lead to a slower loading website or even server crash.

It’s not unusual to see a website that experiences periods of high volume of traffic to become overloaded, which can lead to a slower loading website or even server crash. This is where a CDN can also come in handy because it is a network of servers spread through across the globe.

Yes, a CDN works on top of your web hosting account to help speed up things. A CDN does not replace a web hosting account, it’s used in parallel.

Simply sign up to a package and we’ll take care of the implementation for you.








The network is equal part site accelerator and realtime control center. It has been built so that your website will get the maximum benefit of a next-gen CDN = faster website page loads, globally.

The CDN boasts intelligent best-path routing and on-the-fly analysis to monitor packet loss and latency. It is constantly adjusting to sustain site speed for websites and keep website data flowing smoothly.

It is powered by highly optimized NGINX caching on 100% SSD bare metal servers. Combine instant provisioning, purging, and reporting with smart caching directives to facilitate easy offloading of more static and dynamic content = faster website performance, globally.






Global peering partners are location-based accelerator like POPs. They reduce the number of hops between ISPs (internet service providers) which also provides a more direct route to your mobile users.

  • AT&T
  • Vodaphone
  • Comcast

  • China Telecom
  • Cox
  • Rogers

  • Level(3)
  • Swisscom
  • Time Warner Cable

  • Telecom Italia
  • Verizon Wireless
  • Deutsche Telekom



Hong Kong, SAR


Los Angeles
New York
San Francisco

South America

São Paulo


London (2)









Cheddar Media’s continuous goal is to provide ongoing optimisations and industry leading best solutions to clients, and page load speed and uptime is crucial to that. Not only does our CDN provide a new level of speed, it offers a clear cut advantage to our customers looking to optimise their online presence and win online.


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